I know nothing about marketing. I admit it, but I'm not proud of it since it hurts my etsy store.
You might have heard about Seth Godin. He's kind of an internet marketing guru. So I brought him over, on video, to tell us somthing about sliced bread, our etsy shops and advertising.
The video is quite long, 17 minutes. Much longer than your average youtube video, I know, but it's also much more enlightening.
So here it is...